品牌： RAYA香水
公司愿景和目標：通過創新產品和現代營銷方法進行品牌形象重塑及其衍生產品的貿易，并通過樹立一個知名品牌成為該領域的先驅，明確展現古典、優雅的品牌調性，以此符合時代女性的生活態度，進而彰顯品牌個性，在消費者心智中占據獨特認知。
RAYA香水品牌塑造了一個具有強烈個性的徽標，并同時表明公司希望以徽標實現自己的戰略目標，為其重新設計產品并為他們提供新的創新模板，凸顯香水品類的差異化。
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程超
關于象內
我們不參與任何形式的比稿,因為我們要把更多的時間和精力投入到研究項目落地中,我們更加注重為現有客戶負責。在我們眼中,只有朋友,沒有客戶。
所以當我們說話直率客觀的時候,請您不要介意,我們只會就事談事而不會附和您。對我們來說,客戶的潛質更重要。我們更加注重對品質要求苛刻和固執的合作伙伴。我們會把您的意見和需求都實現在創意設計里面,我們只會用效果說話。
象內設計要做的是：將平面、立體空間、視覺、音樂、藝術、味道、燈光和科技智能等各種元素進行大膽的嘗試融合,打破品牌設計體驗的唯一性,進而突破創意設計的界限,為我們合作的朋友提供多元品牌設計新體驗！
We don't participate in any forms of comparison, because we need to devote more time and energy to the research projects. We are responsible for our existing customers.
From our viewpoint, there are only friends instead of customers.
Thus, when we speak frankly and objectively, please don't mind. We always judge things objectively and never echo your words. For us, the potential of customers is more important. We pay more attention to the partners who are demanding and stubborn. We will put your opinions and needs into the creative design. The final effect speaks for everything.
Xiangnei design boldly tries to integrate various elements, such as two-dimensional or three-dimensional space, visual effect , music, art, smell, lighting and technological intelligence, in order to break the uniqueness of the brand design experience, and then break through the boundaries of creative design, to provide a new experience of multi-brand design for our partners!
程超
象內設計創始人 總設計師
2008年畢業于華中科技大學藝術設計專業。2014年創立杭州象內文化創意有限公司，專注于視覺空間設計的各個領域，其作品覆蓋長三角、珠三角、京津翼等50多個城市并斬獲多個國際空間設計大獎。
Founder and chief designer of creative design
He graduated from Huazhong University of Science and Technology in 2008.
Founded in Hangzhou in 2014 Cultural and Creative Company Limited focuses on
various fields of visual space design, covering its works.The Yangtze River Delta,
the Pearl River Delta, the Beijing Tianjin wing and other more than 50 cities have
won many international space design projects.Award.